Business Model
Based on the fundamental principle of creating value to the end customer by using innovative methodologies for designing Acrylic solutions and conceptualizing client requirements to provide customized products &items, thus sustaining ourselves by generating profits.

Our Initial Approach
Our initial discovery phase was focused as a conservative approach.
The soft launch at Deccan States Expo – HICC Novotel, Hyderabad was a carefully calibrated &calculated approach designed to help us gain a dip-stick view of our target audience.

Redefined Go-2-Market Strategy
During our initial concept design &project planning phase in 2008 our strategy was formulated to align our products &solutions to the lifestyle sector only. Acrylic Furniture items constituted a major part of our display products at the soft launch at Novotel Lifestyle Exhibition, Hyderabad. The exhibition forum gave us a dip-stick analysis of varied customers buying patterns , also gave us an opportunity to check the pulse of our potential market/ target audience, and a ready chance to influence their perceptions/ perspectives of Acrylic products&solutions. Based on these learning’s from our Soft launch – we decided to redefine our Go-2-Market Strategy according to changing industry trends &market conditions – This was our defining moment that lead us to the firm conviction that Classic Concepts would offer a full suite of end -2-end Acrylic solutions encompassing Furniture items, News Studio (Design,Erection& Fabrication) Mementos//Gifts, Packaging Items, Rewards &Awards products, jewelry boxes, Interior decoration items, Advertising /Display boards, Podiums and a range of other customized products.

Pricing Model / Revenue Generation Model: “Different strokes for Different folks” has been our Pricing model (tantra & mantra) to generate revenues and increase profits.